Mothering in the Digital Milieu: An Autoethnographic Study of a Working Mother’s Rhetorical Practices in Social Media

Christine Faith M. Avila

Ateneo de Davao University

Abstract: The advent of digital communication technologies has modified the cultural construction of a mother in the twenty-first century. It has paved the way for a different way that mothers and their families make sense of the meaning of motherhood, which usually occurs in the context of interpersonal interactions. Mothers use social media to connect with other mothers and to communicate with existing networks of family and friends, sharing their vulnerabilities while performing their maternal role. Situating this study within the bounds of the Rhetorical Tradition of Communication, this study focuses on ‘what is being said’ and the elements associated with tradition which sees communication as an artful discourse. The author uses autoethnography as the research method to allow her to employ emotional recall and deeply delve into the underlying meaning and cultural practices beneath her Facebook posts. Using the lens of dramatism theory and embodying gender and feminist communication, mediated communication, and social media communication, the study discusses the empowerment of first-time mothers, the processing and sense-making of the roller coaster of emotions for long-time mothers, and the early detection of issues that impede further emotional, and cognitive stresses, among mothers.

Keywords: Motherhood, working mothers, rhetorical practices, social media, identity construction