Abstract: This paper explores the patterns of meanings that are found in the Question and Answer (Q and A) segment of a local beauty pageant, Hiyas sa Kadayawan, of which the contestants are representatives from Muslim and Lumad tribes of Davao City. Using the analytical approaches of Systemic Functional Linguistics (SFL), the paper aims to uncover recurring patterns and meanings in the contestants’ answers, including the implied attitudes and positions held by the contestants. The findings reveal that what comprises ‘beautiful language’ is the ability to articulate value positions in a manner that verbalizes a positive, conforming attitude. However, while celebrating diversity, the pageant glosses over cultural differences subsuming the contestants in a universalizing community.